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CFO Rising West Rising Conference

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Earn up to 22 CPE credits

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CFO Conferences is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417; Website: www.nasba.org.

Delivery Method: Group-Live
Program Level: Intermediate
Prerequisite: Two years experience as a corporate finance manager. For more information regarding refund, complaint and cancellation policies, contact CFO Conferences at (888) 767-5924 or (617) 345-9700, ext. 218.

401 CFO Research Study: The Procurement Function’s Role in Reducing Risk, Improving Decision Making and Driving Cost Savings — Review of the Research Findings
Speaker:
Sam Knox, Vice President and Director of Research, CFO Research Services
Paul Tong, Senior Product Marketing Manager, Ariba, Inc.
Focus:
A recent study conducted by CFO Research Services and sponsored by Ariba, Inc., endeavored to uncover the relationship between excellence in procurement and effective, ongoing cost control. The goal of this research effort is to provide CFOs with fresh insights into methods for elevating the procurement function’s role to become: a key vehicle for cost control; a provider of data visibility for increased financial performance; and an information source for improved decision making. Focus areas of this research included: the top opportunity areas for cost savings; indicators used to measure the effectiveness and performance of the procurement function; procurement information as a key input into decision making; and potential risk areas. With the final results of the research now available, Sam Knox, Director or Research CFO Services will present the findings, discuss insights and summarize key conclusions during this session. Attendees will receive a copy of the full report analyzing the research findings and related conclusions.
Take Away:
Attendees will have a detailed look at the crucial ways in which procurement can positively affect bottom line results and will come away with immediately actionable information.

402 Managing Performance — The Bridge Between your Current and Desired Results
Speaker:
Pete Winiarski, Principal, George Group
Bob Iversen, VP, George Group
Focus:
This session will examine a proven process for maximizing performance. The presenters will cover the following points:

• You must first understand the drivers of performance;

• Targets should be set based on real opportunity;

• Accountability is created with Performance Dialogue (formal and informal);

• Yes, you do need a periodic diagnostic exercise;

• Reconciling Aspirational/Stretch Targets with Budget Commitments: They are different.

Take Away:
After attending this session, you can expect to understand the process described to “Maximize Performance,” as well as know how to get started in your organization.

403 Extreme Revenue Recognition — Beyond the Spreadsheets: Revenue Management Best Practices
Speaker:
Dan Darst, Engagement Director, Softrax Corporation
Focus:
Today's CFO is faced with ever increasing pressures, especially in the back-office. Issues such as the use of spreadsheets and revenue recognition plague the finance department. And whether we’re talking about traditional business models, or emerging models such as SaaS, studies show that the vast majority of companies, both public and private, are relying on manual processes to perform key revenue recognition and reporting functionality. The presenter will discuss the challenges of managing complex revenue recognition processes and the impact various business models have on these processes. You'll hear about the uniqueness of the revenue process, why it is handled outside typical enterprise systems and why companies largely rely upon spreadsheets. In addition, the session will address how revenue KPIs (key performance indicators) can provide a different view into your business, as well as outline success strategies for various business models supporting the audit and financial controls through a streamlined, compliant revenue process.
Take Away:
After attending this session, attendees will better understand how to apply business intelligence and revenue recognition to enhance strategic decisions; how to monitor your business to prevent badly timed and misstated revenue; and how to turn your revenue policy into an automated workflow driven, integrated solution.

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