Our biggest conference of the fall
Take advantage of our Early Bird discount—a savings of up to $800
—if you register by September 22, 2008.

In a year of economic and political upheaval, financial decision makers are right to ask, "Where are we headed?" Join us in Las Vegas for three days of answers and insight from top executives and distinguished thought leaders. Plus plenty of time to meet and exchange ideas with your peers. You'll hear from the experts on cutting through the noise and hype, to position your company and yourself for a fast-moving future. We look forward to meeting you at CFO Rising West! Click here for the LATEST NEWS on this event.

Speakers and presentations will include:

	Keynote Address: Morning in America, Again—An Outsider's View on the Economy, the Election, and America's Place in the World Bill Emmott Former Editor The Economist
	Creating Value in a Time of Change Alfred Drewes SVP and CFO The Pepsi Bottling Group Inc.
	Finance Leading Business Transformation to Maximize Performance Frank Calderoni EVP and CFO Cisco Systems Inc.
	Keynote Presentation: The Fiscal Wakeup Tour David M. Walker President and CEO The Peter G. Peterson Foundation; Former U.S. Comptroller General
	Integrated Business Planning Success: Defining, Articulating and Aligning Strategy Beverly Elving SVP-Finance Applebee's International Inc.
	Project Mercury: A Case Study in Innovation at AT&T Mobility Jerry Boerner Executive Director-Finance AT&T Mobility
	The Corporate Ivy League: Who Excels at Training Now? Peter Mondani Manager, Financial Leadership Development General Electric Co.
	Welcoming Remarks Julia Homer SVP and Chief Content Officer CFO

And on Tuesday, October 14, 2008
The CFO Rising West Golf Tournament

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The 3rd Annual CFO Rising West
Conference and Exhibition
The Way Forward: Driving Performance and Profits in a Changing World
October 14 - 17, 2008
JW Marriott Las Vegas Resort
Las Vegas, Nevada

Register Now and Save! Early Bird: Take advantage of our Early Bird discount—a savings of $400—if you register by September 22, 2008. Alumni Discount: Attendees at earlier CFO Conferences are eligible for both our alumni discount and our early bird discount for a total savings of $500, if you register by September 22, 2008. Team Discount: Since you will get the most value out of this event if you come with your finance team, we have a special early bird group rate of $1095 for each registration received by September 22, 2008—that's a total savings of $800.