Tuesday, October 14, 2008

8:45 - 9:15 AM

Registration for 001 Optional Full-day Training Session

9:15 - 5:00 PM

001 Optional Full-Day Training Session: Improving Shareholder Value—Working Capital, Cash, and Risk Management
Sander van Tol , Partner, Zanders
This session is designed to guide the corporate finance executive in determining a strategy to maximize value creation. Presented from a CFO perspective, the focus is on showing the measurable value impact, based on a shareholder value model, of various financial activities. Participants will explore how the actions of a CFO, Treasury or Corporate Finance Department have an impact on cash flow and the balance sheet as well as the WACC. Lunch will be provided. Session presented by EuroFinance, thought leaders in cash, treasury and risk management. Both EuroFinance and CFO Conferences are Economist Group businesses.

Earn 8 additional CPE credits for this course. An additional fee applies.

11:30 - 12:30 PM

Golf Tournament Check-In

12:30 - 5:30 PM

The CFO Rising West Golf Tournament
This event is a great way to meet people and have fun. Its championship desert golf at its best, and all delegates are invited for a special rate of $100 per person. Preregister now to guarantee your space. Tournament slots are strictly limited!

1:00 - 1:30 PM

002 Pre-Conference Workshop Registration

1:30 - 5:00 PM

002 Optional Pre-conference Workshop:
Leadership Is Personal—Making the Most of Who You Are, What You See, and How You Show Up
Stratford Sherman, Partner, Accompli
George Fotiades, CEO, Catalent Pharma Solutions; former President & COO, Cardinal Health
Hugh Coppen, Principal, Accompli
This exceptional new interactive workshop follows the Accompli Group’s highly acclaimed session at CFO Rising last March, “Hunting Elephants: Candor in the Executive Suite.” The format is a facilitated panel discussion combined with interactive group work at tables and facilitated audience discussion.

The higher one rises in corporate leadership, the less one can rely on power to produce results. At the CFO level, the ability to influence others often matters far more. What is it that enables some CFOs to become trusted advisors to the chief executive, sought-after sounding boards for executive colleagues, respected leaders of their own teams, and valued business partners to leaders across the organization? Obviously, skill and competence are essential—but are they enough?

Ultimately, leadership effectiveness depends in large degree on the ability of executives to tap their inner resources—to inspire others simply by being more fully and openly themselves. Great leaders practice candor, and promote it in service of great decisions. Great leaders may have all sorts of personal quirks and even significant failings—but they inspire trust and allegiance. Great leaders are comfortable in their own skins, and they understand other people. It boils down to making the most of who you are.

This highly interactive workshop session is focused on the most essential practice: the cultivation of awareness. At the most basic level, CFOs must not only face the facts of their business situation but ensure that other stakeholders do too. The most challenging business issues so often are relationship or political issues, in which success depends on managing the human dynamics. So the cultivation of awareness must expand, to include self-awareness and awareness of others. How do you affect others? How do they affect you? How can you be completely authentic and produce dramatically better results?

Professional training and prevailing business culture offer remarkably little support for leadership development of this kind. Indeed, the norms and pace of business can impede personal growth, particularly in companies where formality and pretense prevail. So most CFOs are on their own.

This three-and-a-half-hour workshop will begin with a panel of seasoned leaders sharing their experiences of the limits of positional power, and their private processes to gain awareness and bring out the best in themselves and others. Then, in structured working sessions, participants will reflect on their own situations, discuss practical approaches with others, and finally participate in a wide-ranging general discussion.

Participants can expect an energizing session that generates clear ideas about how to cultivate personal awareness and expand professional influence.

Earn four additional CPE credits by attending this pre-conference workshop. An additional fee applies and pre-registration is required.

6:00 - 7:30 PM

Registration and Opening Reception
Evening registration means an easier morning. Register from 6 PM to 7:30 PM and you’ll not only avoid the morning rush, you’ll be able to meet with speakers and other delegates at an elegant reception under the desert stars. A great way to start a great event!

Wednesday, October 15, 2008

7:15 - 8:30 AM

Registration and Continental Breakfast

8:30 - 8:45 AM

Opening Address: Driving Performance and Profits in a Changing World
Julia Homer, SVP & Chief Content Officer, The CFO Group
Lori Calabro, Editorial Director, CFO Conferences

8:45 - 9:45 AM

Keynote Address: Morning in America, Again—An Outsider’s View on the Economy, the Election, and America’s Place in the World
Bill Emmott, Former Editor, The Economist
A positive look at America's economic state and place in the world. The financial crisis is severe and the politics of dealing with it have been fraught. Even so, America's economic flexibility and rapidity of response mean that the country can avoid a Japanese-style "lost decade" and will rebound strongly. The global economy makes for a changing world, but it will still be a world led by America. Viewed from abroad by this leading international author, the election is another example of America's ability to renew itself.

9:45 - 10:30 AM

Case Study: How Finance Leads Business Transformation to Maximize Performance
Frank Calderoni, EVP & CFO, Cisco Systems Inc.
Financial executives must play a leading role in accelerating strategic growth and innovation. To help their companies succeed, proactive CFOs should be catalysts for driving business transformation and performance. Mr. Calderoni will also discuss how finance at Cisco helps define strategy and ensure execution.

10:30 - 11:00 AM

Refreshment Break

11:00 - 11:45 AM

Energized by Energy: A CFO Interview
Lori Calabro, Editorial Director, CFO Conferences
Mark Snell, EVP & CFO, Sempra Energy
Managing the volatility of energy costs is a fact of life for most businesses. But to CFO Mark Snell, who has overseen Sempra Energy's transition from a regional utility to a global play in natural gas—marketing, transmission, distribution, storage, and import—it is his main business. In this interview format, Snell will describe how Sempra has poised both its regulated and unregulated businesses for growth, and he will share keen insights into the future of energy in this country, the prospects for clean energy, and the implications of new regulations.

11:45 - 12:30 PM

Networking Luncheon

12:30 - 1:30 PM

Exhibit Hall Grand Opening and Dessert

1:30 - 2:20 PM

Track One: Concurrent Executive Education Workshops

2:20 - 2:30 PM

Proceed to Workshops

2:30 - 3:20 PM

Track Two: Concurrent Executive Education Workshops

3:20 - 3:45 PM

Refreshment Break

3:45 - 4:30 PM

Case Study: Creating Value in a Time of Change
Al Drewes, SVP & CFO, The Pepsi Bottling Group Inc.
As changing consumer needs force increasingly segmented markets, finance teams must provide insights that shape company direction; transform these insights into plans that work; and do the above with unwavering financial integrity, transparency, and control. Mr. Drewes will discuss how finance at The Pepsi Bottling Group has excelled in these areas with emphasis on creating value.

4:30 - 5:15 PM

The Corporate Ivy League: Lessons from Finance Development Masters
Kate O'Sullivan, Senior Writer, The CFO Group
Peter Mondani, VP Financial Leadership Development & Human Resources, General Electric Co.
Kathleen Fitzpatrick, VP Finance Leadership & Development, Johnson & Johnson
Allison O'Sullivan, Global Finance Development Manager, The Coca-Cola Company
A highly skilled finance staff is a competitive advantage for any company. Training that staff in the necessary skills, however, has never been so difficult. At the best companies, training is rotational, interactive, and aligned with employees’ everyday responsibilities. In this panel discussion, you’ll hear how some of the best do it, including the much-copied GE model.

5:15 - 7:00 PM

Networking Reception in the Exhibit Hall

Thursday, October 16, 2008

7:00 - 8:00 AM

Continental Breakfast

7:10 - 8:00 AM

003 Breakfast Seminar: Transformation in a Volatile Sector
Wayne Feasby, CFO, P&H Mining Equipment
Larry Oglebsy, Jr., Senior Executive, Accenture
P&H Mining competes in the heavy industrial equipment sector. This sector, driven by the commodities market, is highly volatile, with demand and stock price swings being strong and not always directly connected to the underlying fundamentals of the business. Join CFO Wayne Feasby as he discusses the challenges he is facing and his creative approaches to transforming the top mining equipment manufacturer in the world.
• Discover the importance of knowing when it is time for an organizational change
• Learn key success factors involved in approaching transformation for a long-cycle company
• Discuss the importance of effective communications in aligning the organization for significant change
• Find out what critical flaws most companies make when embarking on significant operational changes

When you leave this session, you will understand how to drive change in a rapidly changing external environment and drive the long-term competitiveness of your business.

Earn 1 additional CPE credit by attending this breakfast seminar.There is no additional fee for attending but pre-registration is required.

8:00 - 8:10 AM

Proceed to General Session

8:10 - 8:15 AM

Introduction
Lori Calabro, Editorial Director, CFO Conferences

8:15 - 9:15 AM

Keynote Presentation: The Fiscal Wakeup Tour—Why Saving Our Future Requires Tough Choices Today
David M. Walker, President & CEO, The Peter G. Peterson Foundation; Former Comptroller General of the United States
Since 2005, David Walker has been bringing attention to the challenges posed by the mounting federal debt and other demographic and economic trends. Using long-term projections and other GAO materials, he states the facts about America’s finances to encourage citizen involvement and to promote reform at federal, state, and local levels. Essential learning for every financial executive.

9:15 - 10:00 AM

Case Study: Best Practices behind Project Mercury’s Success at AT&T Mobility
Jerry Boerner, Executive Director-Finance, AT&T Mobility
In 2005, the financial team at AT&T Mobility committed itself to building a system infrastructure to support management’s need for a centralized, flexible, and timely view of corporate performance. Hear the best-practice principles behind Project Mercury’s success and the candid lessons learned for those planning their own performance-management initiatives.

10:00 - 10:20 AM

Refreshment Break

10:20 - 11:05 AM

Managing through a Difficult Market Environment: Outlook for the Housing Industry
Cathy Smith, EVP & CFO, Centex Corp.
The worst housing correction since The Depression now threatens to pull the broader U.S. economy into recession. Major economic factors such as employment, consumer confidence and oversupply suggest the bottom of the housing cycle is yet some distance off. Ms. Smith will discuss how Centex, one of the largest and most respected U.S. homebuilders, is using the downturn to instill a new sense of process and predictability to homebuilding. She also will discuss financial strategies Centex has utilized as it aims to emerge from the cycle stronger than before.

11:05 - 11:45 AM

Panel Discussion: Where Will Companies Find Capital Tomorrow—And at What Cost?
Steven Mintz, Deputy Editor, The CFO Group
Murray Beach, Managing Director, TM Capital Corp.
Surjit Rajpal, Executive Managing Director, Head of Loan Products & Merchant Banking, BMO Capital Markets
Robert J. Graves, Partner & Banking and Finance Practice Co-Chair, Jones Day
Big as it is, the front-page home mortgage imbroglio may signal an even larger crisis ahead for corporate borrowers. As investment banks vanish, commercial banks shudder and the US government embroils itself increasingly in capital markets, finance executives have reason to fear shrinking access to vital lines of credit. Our panel can attest that fears are warranted but should not be exaggerated. In this lively discussion, leading experts will dissect the sorry state of capital markets and share insight on the future.

11:45 - 12:30 PM

Networking Luncheon

12:30 - 1:20 PM

Dessert Break in the Exhibit Hall

1:20 - 1:30 PM

Proceed to Workshops

1:30 - 2:20 PM

Track Three: Concurrent Executive Education Workshops

2:20 - 2:35 PM

Refreshment Break

2:35 - 3:25 PM

Track Four: Concurrent Executive Education Workshops

3:25 - 3:35 PM

Proceed to General Session

3:35 - 4:20 PM

IFRS: The Promise and the Pitfalls
Tim Reason, Editorial Director, CFO.com
Mark Ellis, CFO, Michael C. Fina
Ed Trott, Former Board Member, FASB
Charles Niemeier, Board Member, Public Company Accounting Oversight Board
There’s no turning back now. The SEC is preparing a timetable that will permit American companies to shift to international accounting rules, and finance executives must start preparing for convergence now. In this panel discussion, you’ll hear how some leading companies are laying the groundwork for the switch; how changes in revenue recognition, taxation, and hedge accounting promise to affect financial statements; and whether the switch will improve or hurt corporate governance.

4:20 - 5:15 PM

Integrated Planning: Defining, Articulating, and Aligning Strategy
Beverly Elving, SVP-Finance, Applebee’s Services Inc.
After being acquired by IHOP, Applebee’s worked hard to align the unit’s goals and strategies with the parent company’s and to build functional objectives and measurement into its operating plan. Now 100% in alignment, Applebee’s is growing again, recording improved operating margins, and opening new restaurants. Ms. Elving will tell you how the company did it.

5:15 - 7:00 PM

Networking Reception in the Exhibit Hall

Friday, October 17, 2008

7:30 - 8:30 AM

Continental Breakfast

8:30 - 9:30 AM

The Future of Finance: Your Company
Stall Points: Most Companies Stop Growing—Yours Doesn't Have To
Derek van Bever, Chief Research Officer, Corporate Executive Board, and Co-Author of Stall Points

9:30 - 10:30 AM

The Future of Finance: Your Team
Getting Your Finance Team Engaged—and Keeping Them Inspired
Mary Key, Ph.D., Leadership Pillar Director, Institute for Corporate Productivity (i4cp)
Creating a culture of engaged people is one of the biggest challenges leaders and organizations of all sizes face today. We know from our research at i4cp that employee engagement is a top priority for companies globally; yet, there is a large gap between what participants in our research report as essential to building engagement and what actually happens in their organizations. In this presentation, you will learn more about how to engage your finance team, how generational differences can impact best laid plans and the role that work life balance plays in managing and engaging your team.

10:30 - 11:30 AM

The Future of Finance: Yourself
Survival of the Fittest: What Skills Do You Need Now?
Lori Calabro, Editorial Director, CFO Conferences
Kevin Connelly, Chairman, Spencer Stuart
Tom Kolder, President, Crist|Kolder Associates
Gordon Grand III, Managing Director, Global Practice Leader of the Financial Officers Practice, Russell Reynolds Associates
The demands and expectations of finance executives are well known—and constantly increasing. In this lively panel discussion, you will hear from three leading executive recruiters on how you can sharpen the skills you already have and obtain additional ones necessary for today's competitive, global environment. Whether you have been in your role for 10 years or 10 days, you will benefit from advice on how to hone and advance your management techniques and more effectively interact with CEOs and boards. And you'll walk away with insights that will help shape your future career—or the one you already have.

11:30 - 11:45 AM

Closing Remarks